Blog

Patterns and practical insights on go-to-market strategy for B2B SaaS — from working with real companies.

April 28, 2026

Persistent Memory for Claude in Knowledge Work

Persistent memory matters, but how you build it matters more. Why curated markdown beats vector databases for judgment-heavy work, and how to match the shape of memory to the shape of your actual work.

April 27, 2026

Building a GTM Context OS for Better Judgment Calls

Most CLAUDE.md files aren't doing their job. Here's how to build a GTM context OS — codified knowledge, architecture, and thinking tools — so your LLM makes real judgment calls instead of just retrieving facts.

April 26, 2026

Why Your Marketing Agency Isn't Delivering Results

When the agency optimizes the channel beautifully but no leads come in, the instinct is to switch agencies. The real reason is almost never the agency. Here's a real client story (anonymized) and the three reasons it keeps happening.

April 23, 2026

Agentic AI Workflows: From Content Idea to Published Page

A real production agentic AI content workflow — how I take a content idea from brief to published page in about 20 minutes, what the architecture looks like, and the parts that still have to stay human.

April 21, 2026

Positioning in Immature Markets (AI and Beyond)

When your product category doesn't exist yet, you can't say 'we're a better X.' A framework with three positioning patterns for B2B SaaS/tech in immature markets.

April 20, 2026

The Three Stages of GTM Maturity

Between random acts of revenue and a self-reinforcing GTM engine, most B2B SaaS companies sit in one of three stages. Here's what each one looks like.

April 17, 2026

Stop Optimizing Channels — Fix Your GTM Model First

Founders ask me to optimize their channels — when the real problem is the GTM model. Three channel traps B2B SaaS startups fall into before they scale.

April 14, 2026

Fractional CMO for Startups: Do You Actually Need One?

A straight answer on fractional CMO for B2B SaaS startups — what they do, when they work, when they don't, what they cost, and what to hire instead if your GTM engine doesn't exist yet.

April 7, 2026

What Is a Fractional GTM Lead?

A fractional GTM lead is a part-time go-to-market leader who builds the full GTM system for a B2B SaaS company — targeting, positioning, channels, sales enablement, attribution — as an embedded team member. Here's what the role covers and how the engagement works.

April 2, 2026

AI Workflows for GTM: 6 Categories That Cut Hours of Grunt Work

Six concrete categories of AI workflows a small B2B GTM team can run today — competitor monitoring, content production, CRM analysis, outbound prospecting, daily ops, and on-demand research. With tools, costs, and what NOT to automate.