Your SaaS has product-market fit. I help you build the GTM engine that compounds.
I'm a fractional go-to-market lead for B2B SaaS and tech companies under 5M EUR ARR. I embed into your team and help you build a GTM engine that compounds.
You're probably here because...
Growth depends on the founder
When the founder stops selling, growth stops. No system behind it.
Sales and marketing are a list of disconnected activities
Nothing connects to pipeline. No one can tell you what's working.
You tried an agency and got activities, not pipeline
Content and campaigns delivered, but no connection to revenue.
Your first marketing hire is overwhelmed
Doing ten things at once without strategic direction.
You can't measure what's working
No attribution, no funnel metrics, budget decisions based on gut feel.
Sales and marketing aren't working together
Sales is closing deals, marketing is producing content, but nobody connects the two into one system.
The three stages of GTM maturity
1. Random acts of revenue
Growth comes from the founder's network and lucky breaks. No repeatable system. Marketing feels disconnected from revenue.
2. Checkbox GTM
Activities exist — content, SEO, outbound — but they don't form a system. You can't prove marketing drives pipeline.
3. Self-reinforcing engine
Everything connects: targeting, content, awareness, inbound, sales process, measurement. Growth compounds.
"Most companies plateau at stage 2. I help you get to stage 3."
How I work with clients
Fractional GTM lead
I fully own your GTM function and results.
~1–2 days/week →
Advisory & sparring
Your team executes. I provide strategic direction and focus.
~1–2 days/month →
ICP, positioning & messaging
Build the GTM foundation: validated ICP, positioning, and messaging — before committing to ongoing work.
~3–6 weeks →
See what a systematic GTM engine could look like for your company
A 30-minute conversation about where you are and what a systematic go-to-market could look like for your company.
Book a discovery call