Go-to-market case studies

Lenio — From "we could sell to anyone" to a focused GTM engine

Lenio had a proven product, strong NRR, and a fresh A-round — but the product could serve many different target audiences, and it wasn't clear which ones to lead with. We clarified what Lenio is and what it's not, validated the ICP against CRM data, and built a GTM playbook their new marketing lead could actually execute.

MinnaLearn — From "we can't define our ICP" to a testable GTM foundation in 4 weeks

MinnaLearn (the team behind Elements of AI) had a new B2B SaaS product, a broad market, and two paying customers. In a 4-week sprint, we structured what they knew into a prioritized ICP hypothesis, role-based messaging framework, and a validation playbook they could run themselves.

Granite — From scattered marketing to a validated GTM engine

Granite had years of product-market fit and strong ARR — but no systematic go-to-market. Marketing spend was scattered, international efforts returned near-zero, and ICP knowledge lived in people's heads. We validated their ICP against actual sales and financial data, built segment-specific positioning and messaging, mapped their market situation and competitive landscape, and designed their go-to-market motions based on what the data actually showed.

Valotalive — Repositioning for a tighter ICP and building an SEO engine

Valotalive's homepage tried to speak to everyone — and ended up speaking to no one. We rebuilt their positioning around a tighter ICP and specific use cases, turned a generic product page into one that immediately tells the right buyer "this is for you," and built an SEO engine targeting the workflows their buyers actually search for.

Read the LinkedIn post about this work →