Services
Three ways to work together — depending on what your company needs right now.
Fractional GTM lead
I fully own your GTM function and results.
~1–2 days/week ↓Starting from 4 000 €/month
Advisory & sparring
Your team executes. I make sure they go in the right direction.
~1–2 days/month ↓Starting from 2 000 €/month
ICP, positioning & messaging
Build the GTM foundation first.
~3–6 weeks ↓Starting from 3 500 €
Fractional GTM lead
Who it's for & what I do
Who it's for
No senior marketing or GTM person. You need someone to own the function — both strategic direction and making things happen.
What I do
I lead GTM strategy and manage operations — tools, partners, freelancers, and your internal team. Not just advising. Actively owning it.
What the first 6–8 weeks deliver
1. Where you actually are
Clear picture of your business, financials, team, and current GTM state. No assumptions.
2. Who to target (and who not to)
Validated ICP segments based on your CRM data, not guesswork.
3. How your customers buy
Mapped buyer roles, decision process, and the workflows that matter.
4. A story that differentiates you
Positioning and messaging tested against competitors and market reality.
5. Infrastructure that works
Concrete plan for CRM, automations, data hygiene, and attribution.
6. A connected system
GTM playbook that ties targeting, channels, content, and measurement together.
~1–2 days per week · 6–8 week onboarding → ongoing engagement · Starting from 4 000 €/month
Advisory & sparring
Who it's for & what I do
Who it's for
You have a marketer or external partner who can execute. You need strategic guidance and external accountability.
What I do
Strategic direction, structured reviews, and accountability. Your team executes — I guide the strategy.
What you get
~1–2 days per month · Starting from 2 000 €/month
ICP, positioning & messaging
Who it's for & what you walk away with
Who it's for
Companies that need the GTM foundation. If you have historical data, we validate and focus your ICP. If you're earlier stage, we build your first ICP and positioning hypothesis to test against. Also ideal as the first phase of a longer engagement.
What you walk away with
Clarity on who to target — and who to say no to. A positioning story that differentiates you from alternatives. Messaging your whole team can use — from sales calls to website to outbound. Backed by your actual data, not assumptions.
What you get
~3–6 weeks · Standalone or as the first phase of an ongoing engagement · Starting from 3 500 €
See what a systematic GTM engine could look like for your company
A 30-minute conversation about where you are and what a systematic go-to-market could look like for your company.
Book a discovery call