Go-to-market case studies
Real results from real engagements. Here's what building a GTM engine looks like in practice.
Lenio — Building a predictable GTM engine
Lenio had a proven product, strong NRR, and a fresh A-round — but no systematic GTM engine for direct sales. We turned scattered insight into a shared baseline, validated their ICP with CRM data, and built a GTM playbook their new marketing lead could actually execute.
MinnaLearn — From "we can't define our ICP" to a testable GTM foundation in 4 weeks
MinnaLearn (the team behind Elements of AI) had a new B2B SaaS product, a broad market, and two paying customers. In a 4-week sprint, we structured what they knew into a prioritized ICP hypothesis, role-based messaging framework, and a validation playbook they could run themselves.
Valotalive — Repositioning for a new ICP
Valotalive's homepage tried to speak to everyone — and ended up speaking to no one. We rebuilt their positioning around a specific ICP and use case, turning a generic product page into one that immediately tells the right buyer: this is for you.
Read the LinkedIn post about this work →
More case studies with full write-ups are on the way. In the meantime, get in touch and I'll walk you through relevant examples.